CLIENT WORK
GERBER
Shifting the narrative of the beloved household brand from a baby company to a parent company. Welcome to the parent-friendly pursuit. Gerber tasked us with creating a relatable, raw, anthemic Mother’s day campaign that would “make them cry”. Say less.
copy, OLV + broadcast video, paid social
CUE SUNSET ROLL CREDITS
Client: Gerber
Agency: RTO+P
CD: Steve O’Connell and Steve Red
ACD: Rachel Timmerman
CW: Camille Seidel
AD: Mariesa Greenholt
EDIT: Chip Schofield
ACCOUNT: Alexis Zrike
DIRECTOR: Rachel McDonald
PRODUCTION: Biscuit
MORE WORK & PRESS
In support of our spot, I wrote a landing page for the parent-friendly pursuit.
Check it out here